Sunday, January 24, 2016

Creamsilk Transformations: Spotlight on the #ModernFilipina

Just yesterday, January 23, Creamsilk, the Philippines' No. 1 hair care brand, launched its newest campaign: Creamsilk Transformations: Spotlight on the #ModernFilipina. Known for helping women go beyond beautiful, this year, Cream Silk champions Modern Filipinas, who strive to become the best versions of themselves in their journeys of transformation.

Held at the World Trade Center Tent, Cream Silk collaborated with the country's top magazines - Cosmopolitan, Meg, MEGA, Metro, Preview, and YES! - to empower us and equip us with everything we need as we kick off our own transformations. 

At the Creamslik lounge, we completed the experience through hair transformations. To demonstrate that only Cream Silk can transform any hair problem to beyond beautiful hair, experts assessed our hair needs, as well as recommended the best styles that suit our face. My hair stylist decided to transform my dull, boring waves into beautiful face-framing curls that highlight my assets. 

In celebrating the year of the Modern Filipina, each top glossy magazine hosted workshops and talks inviting some of the Philippines top industry experts in the fields of fashion, entertainment, and beauty. Each activity featured different kinds of transformation, from beauty and fashion makeovers to unleashing one's inner potential. Through these, we were empowered and equipped with everything we need to transform into Modern Filipinas.

As a fitting and grand finale, the audience was treated to the first ever live cover shoot experience to unveil the new roster of Cream Silk Modern Filipinas. Cream Silk and the top magazines styled and photographed the newest endorsers on stage, in front of event attendees. Joining Heart Evangelista on the covers of the publications' March issues are the country's leading ladies, Nadine Lustre, Coleen Garcia, Julie Anne San Jose, Rachelle Ann Go, and Yassi Pressman, who have all embraced on their own journeys of transformations. Aside from that, Cream Silk also welcomed home Pia Wurtzbach, on her first Philippine appearance as Ms. Universe! Pia epitomises the most inspiring transformation of the Modern Filipina yet, set to conquer the universe. You might be wondering now why I don't have photos with these stunning celebrities. Well, too bad I was not able to witness the live cover shoot as I left the event early, because I had to attend a wedding reception with my family. Nevertheless, I had fun catching up with some of my blogger friends during the event! <3

Join Cream Silk in inspiring and empowering others to experience their own transformations. Share your own experience on social media by posting "One of my #CreamSilkTransformations in 2016 is to ___." Don't forget to tag me @rheacamillechong and of course, @creamsilkph! :)

Hip Culture red dress | Saint Laurent  black tribute shoes


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