Wednesday, October 18, 2017

BLK Cosmetics: Your Key To Uncomplicated Beauty

Celebrated actress, TV host, recording artist, endorser, author, pursuer of dreams, and all-around media darling: Anne Curtis sure has a lot of feathers in her cap, and she recently added another one as she finally launched her very own makeup line, BLK Cosmetics. I was lucky to be one of the first to experience this must-have cosmetic line during the launch of the brand at Manila House. BLK Cosmetics stands for the color BLACK— something timeless, elegant, and uncomplicated. But unlike many other cosmetic products available in the market today, BLK aims to stand out by going back to basics.

As a beauty icon herself—and a self-confessed makeup lover—it is only fitting that Anne’s most recent venture is one that indulges her kikay side. “Makeup is something I’m very passionate about,” she says. “It’s part of who I am.” To bring this passion project to life, she partnered with businesswoman and beauty maven Jacqe Yuengtian Gutierrez to create a one-of-a kind makeup line that is all about uncomplicated beauty. 

The ultimate busybody, Anne knows how important it is to have a beauty routine that works and, more importantly, one that won’t take much time. This meant paring down all the possible makeup options to come up with a carefully curated line that carries only the absolute essentials—but versatile ones at that. The beauty aisles, after all, are already filled to the brim with a million intimidating choices. Anne didn’t want to add to the clutter. The best part? The price points. BLK cosmetics items, in spite of their luxe look, range from just P299 to P499. 

Ready to uncomplicate your beauty routine? Here are BLK’s top five makeup must-haves.

BLK Cosmetics All-Day Matte Powder Foundation, P399

Powder up with this compact foundation that has ultra fine pigments for seamless, buildable coverage—go medium or full, it’s up to you. The result is a fresh, soft matte finish –a gorgeously even complexion that looks like real skin, perfect for that awesome selfie. Bonus benefits: It also has built-in SPF 15 and is infused with anti-aging Vitamin E. 

Comes in two shades: Natural Beige and Light Beige.

BLK Cosmetics Contour, Blush, and Highlight Palette, P499

Achieving perfectly defined cheeks is as easy as 1-2-3 with this three-step face palette with expertly coordinated shades to flatter every complexion: a matte contour, an iridescent blush, and a champagne highlighter. It’s also infused with Vitamin E to keep skin young-looking. 

Comes in two shades: Flushed (rose blush) and Sun-Kissed (peach blush)

BLK Cosmetics Long-Lasting Liquid Eyeliner, P249

This smudge-proof, foolproof liquid eyeliner glides like velvet, delivering intense pigment that lasts all day while also soothing your lids’ delicate skin with aloe vera. No need for touch-ups—it can literally take you from your a.m. workout to after-work cocktails.

Comes in two shades: Black and Brown.

BLK Cosmetics Brow Sculpting Pencil Duo, P249

Define, fill in, and groom brows in place with this pencil-and-brush duo. The triangle tip has a pointed end to create thin lines and a flat tip for thicker strokes, while the creamy pencil is infused with aloe vera to gently condition your strands. Apply lightly for a natural look or heavily for a full brow.

Comes in two shades: Taupe and Natural Brown.

BLK Cosmetics Lipsticks

A certified lipstick junkie, it’s no surprise that Anne’s favorites are the lippies, which come in three formulas. “Lipstick is my secret weapon,” she shares. “It makes all the difference!” 

BLK Cosmetics All-Day Intense Matte Lipstick, P299

Think intense color at first swipe, a true matte finish—zero sheen, just all-out boldness—and a non-drying, all-day wear. The winning formula, which is enriched with Vitamin E and camellia oil, moves comfortably with your lips, never caking or feathering as you go from day to night.

Comes in six shades: Chic, Charming, Bubbly, Elegant, Brave, Fearless

BLK Cosmetics Velvet Lip Cream, P299

Nourish your kissers with our extra hydrating velvet lip cream, which protects and conditions with Vitamin E and camellia oil. One swipe is all you need for full, creaseless coverage—you get a beautiful solid hue with a smooth satin finish every single time.

Comes in four shades: Alluring, Refined, Classy, Flirty 

BLK Cosmetics Long-Lasting Liquid Matte Lipstick, P349

Treat your lips to the most comfortable matte lippie ever: The color payoff is beyond intense, the mousse texture dries to a freshly-blotted look with a soft matte finish—never tight or drying, thanks to hydrating Vitamin E and softening rosehip seed oil—and the pigment stays put all day long. 

Comes in five shades: Brazen, Bold, Sassy, Sophisticated, Simple

BLK Cosmetics is exclusively sold in top WatsonsSM Department stores nationwide,, and through the official website (

For more information, you can follow BLK's social media accounts below:


Instagram: @blkcosmeticsph

Twitter: @blkcosmetics_ph


  1. Hope to try this product soon ����

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